There’s no way to take a time-out from our social life and describe it to a computer without social consequences. […] The social graph wants to turn us back into third graders, laboriously spelling out just who is our fifth-best-friend. But there’s a reason we stopped doing that kind of thing in third grade!
Social networks exist to sell you crap. […] We have a name for the kind of person who collects a detailed, permanent dossier on everyone they interact with, with the intent of using it to manipulate others for personal advantage – we call that person a sociopath.