Friction-Free Racism — Real Life

Bookmarked Friction-Free Racism — Real Life (Real Life)

Surveillance capitalism turns a profit by making people more comfortable with discrimination

"Facebook’s use of “ethnic affinity” as a proxy for race is a prime example. The platform’s interface does not offer users a way to self-identify according to race, but advertisers can nonetheless target people based on Facebook’s ascription of an “affinity” along racial lines."